Zulily is an online retailer focused in providing their subscribers deep discounts with flash sales. It is the responsibility of the editorial photo editing team to create enticing homepage images that are on trend and also allows the shopper to peak into that sales event. This guide was created to bridge creative staff with the business partners in merchandising. Creating a common visual language and establishing a few key words enhance work flow.
Left image: Moodboard for tweens | Middle image: zulily interpretation tween girls | Right image: zulily interpretation tween boys
Interpretation image shows final composite at top. Inclusive of model or product asset color corrected and edited and original background. Middle image is the background image alone. Bottom image is an inspiration image with identifying key words.
Left image: Moodboard for juniors | Right image: zulily interpretation juniors
Interpretation image shows final composite at top. Inclusive of model or product asset color corrected and edited and original background. Middle image is the background image alone. Bottom image is an inspiration image with identifying key words.